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If you operate or are planning to start a business, an important consideration is how you plan to use signs.
Viking Forge Design can create an creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.
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An effective sign functions as a type of silent salesperson for your business.
Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.
Again, signs are super important.
A well designed sign is an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo will help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous. This isn’t simply a pay per click – It’s 24/7/365 marketing. Potential customers seeing your signage will build brand awareness passively.
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For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.
Contact Us to get a quote on signage. We’re willing to work with businesses of all sizes to figure out the right material, size, and pricing that will be most effective.